Types of Leads


Simple Lead/Intro:

                  It invades single event or incident. It is very common in newspaper. The most written type in newspaper is called simple lead/intro, which involve only single event.

Example: A man killed in road accident.


Complete Lead/Intro:

                  It involves more than one incident a story in introduction. It is normally used when similar and spread event occurred.

Example: A robbery incident took place in Farooq Colony and other incident of robbery happened in Satellite Town on Eid-ul-Fitar Day.