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Communication Research Method-I (MCOM-7102)
Week 6:Elements of Media and Communication Research
Week 6:Elements of Media and Communication Research
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Course Material
Week 1: • Research: Definition, Types, Characteristics, Need and significance
Week 2: • Social Scientific Inquiry
Week 3: , Kinds of Social Scientific Research: Qualitative, Quantitative, Mix method
Week 4:Relationship between theory and research (Inductive vs deductive approaches)
Week 5 : The need of Media and Communication Research
Week 6:Elements of Media and Communication Research
Week 7: Sampling and its Techniques
Week 8:Validity and Reliability
Week 9: Measurement
Week 10: Scales
Week 11: Quantitative Research Methods (Content Analysis)
Week 12: Research Process (Conceptual and Operation Levels)
Week 13:Quantitative Research Methods (Experimental research)
Week 14: Quantitative Research Methods (Survey)
Week 15: Descriptive and Inferential Statistics (ANOVA, MNOVA, T-Tests)
Week 16: Descriptive and Inferential Statistics: (Correlation, Regression, F Test and Chi Square)
Chapters
16
Department
Communication and Media Studies
Teacher
Dr. Muhammad Nawaz Mahsud