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• Week 1: • Research: Definition, Types, Characteristics, Need and significance
• Week 2: • Social Scientific Inquiry
• Week 3: , Kinds of Social Scientific Research: Qualitative, Quantitative, Mix method
• Week 4:Relationship between theory and research (Inductive vs deductive approaches)
• Week 5 : The need of Media and Communication Research
• Week 6:Elements of Media and Communication Research
• Week 7: Sampling and its Techniques
• Week 8:Validity and Reliability
• Week 9: Measurement
• Week 10: Scales
• Week 11: Quantitative Research Methods (Content Analysis)
• Week 12: Research Process (Conceptual and Operation Levels)
• Week 13:Quantitative Research Methods (Experimental research)
• Week 14: Quantitative Research Methods (Survey)
• Week 15: Descriptive and Inferential Statistics (ANOVA, MNOVA, T-Tests)
• Week 16: Descriptive and Inferential Statistics: (Correlation, Regression, F Test and Chi Square)