Week 1: • Research: Definition, Types, Characteristics, Need and significance
The convergence of traditional media industries and newer technologies has created a new communications environment that impacts society and culture. We are in the midst of another shift in media, and the transformation it is making to the culture we all share and the media industries that reflect it. Our uses of media are evolving and our habits are changing as yesterday’s necessities become today’s luxuries. We spend more time with movies, video games, online entertainment, and cell phones, pervades all aspects of the daily lives of our students
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Course Material
- Week 1: • Research: Definition, Types, Characteristics, Need and significance
- Week 2: • Social Scientific Inquiry
- Week 3: , Kinds of Social Scientific Research: Qualitative, Quantitative, Mix method
- Week 4:Relationship between theory and research (Inductive vs deductive approaches)
- Week 5 : The need of Media and Communication Research
- Week 6:Elements of Media and Communication Research
- Week 7: Sampling and its Techniques
- Week 8:Validity and Reliability
- Week 9: Measurement
- Week 10: Scales
- Week 11: Quantitative Research Methods (Content Analysis)
- Week 12: Research Process (Conceptual and Operation Levels)
- Week 13:Quantitative Research Methods (Experimental research)
- Week 14: Quantitative Research Methods (Survey)
- Week 15: Descriptive and Inferential Statistics (ANOVA, MNOVA, T-Tests)
- Week 16: Descriptive and Inferential Statistics: (Correlation, Regression, F Test and Chi Square)
- Chapters 16
- Department Communication and Media Studies
- Teacher
Dr. Muhammad Nawaz Mahsud
