Week 13:Quantitative Research Methods (Experimental research)
Experiments are conducted to be able to predict phenomenon. Typically, an experiment is constructed to be able to explain some kind of causation. Experimental research is important to society - it helps us to improve our everyday lives. An experiment is test of cause and effect with the independent variable (IV) being treatments or stimuli, and dependent variable (DV) some observation of changes in behavior , attitude, opinion, or other variables. The IV is assumed to be the cause, the DV is assumed to be the effect. The IV can be manipulated, and the DV is observed (Wimmer and Dominic, 2015).
Download Files
Course Material
- Week 1: • Research: Definition, Types, Characteristics, Need and significance
- Week 2: • Social Scientific Inquiry
- Week 3: , Kinds of Social Scientific Research: Qualitative, Quantitative, Mix method
- Week 4:Relationship between theory and research (Inductive vs deductive approaches)
- Week 5 : The need of Media and Communication Research
- Week 6:Elements of Media and Communication Research
- Week 7: Sampling and its Techniques
- Week 8:Validity and Reliability
- Week 9: Measurement
- Week 10: Scales
- Week 11: Quantitative Research Methods (Content Analysis)
- Week 12: Research Process (Conceptual and Operation Levels)
- Week 13:Quantitative Research Methods (Experimental research)
- Week 14: Quantitative Research Methods (Survey)
- Week 15: Descriptive and Inferential Statistics (ANOVA, MNOVA, T-Tests)
- Week 16: Descriptive and Inferential Statistics: (Correlation, Regression, F Test and Chi Square)
- Chapters 16
- Department Communication and Media Studies
- Teacher
Dr. Muhammad Nawaz Mahsud
