Week 14: Quantitative Research Methods (Survey)

Survey is one of the frequently used data collection methods in the field of Mass Communication and Media. It is one of the most widely used quantitaive method all across the globe. In this lecture, following major dimensions related to Survey method would be discussed:  What is survey, its use in  Media and Communication reserach;, techniques, process and steps, Advatages and Disadvantages of Survey as a data collection method; Mailed questionnaire: Method, Advantages, Disadvantages;  Personal interview : Method, Advantages, Disadvantages; Telephone interview: Method, Advantages, Disadvantages; Computer-Assisted Personal Interviewing (CAPI) : Method, Advantages, Disadvantages; and Internet Based Survey: Method, Advantages, Disadvantages. .

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lecture-survey.ppt (0.90 MB )