Week 16: Descriptive and Inferential Statistics: (Correlation, Regression, F Test and Chi Square)
Once you have developed the ability to understand and then properly apply the statistical principles and concepts to your scientific investigation, you will find that your every day thinking has changed as well. You will be able to participate in existing world of knowledge generation that is the field of communication. How is measurement done? It is a careful deliberate observation for the purpose of describing objects and events in terms of the attributes composing a variable.
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Course Material
- Week 1: • Research: Definition, Types, Characteristics, Need and significance
- Week 2: • Social Scientific Inquiry
- Week 3: , Kinds of Social Scientific Research: Qualitative, Quantitative, Mix method
- Week 4:Relationship between theory and research (Inductive vs deductive approaches)
- Week 5 : The need of Media and Communication Research
- Week 6:Elements of Media and Communication Research
- Week 7: Sampling and its Techniques
- Week 8:Validity and Reliability
- Week 9: Measurement
- Week 10: Scales
- Week 11: Quantitative Research Methods (Content Analysis)
- Week 12: Research Process (Conceptual and Operation Levels)
- Week 13:Quantitative Research Methods (Experimental research)
- Week 14: Quantitative Research Methods (Survey)
- Week 15: Descriptive and Inferential Statistics (ANOVA, MNOVA, T-Tests)
- Week 16: Descriptive and Inferential Statistics: (Correlation, Regression, F Test and Chi Square)
- Chapters 16
- Department Communication and Media Studies
- Teacher
Dr. Muhammad Nawaz Mahsud
