week 7: Qualitative Research
Qualitative Research is one of the major methodologies used in the field of mass media research. It is important to study the text and other median presentations involving contexual background and inherent meanings. Moreover, in depth exploration and analysis of the people's attitudes, opinions and behaviors is a fundamental need of this subject. This lesson includes the basic concept, definitions, characteristics, amd Methods of data Collection in Qualitative research. It will thoruogly compare Quantitative and Qualitative methodology alongwith the concept of triangulation and the importance nand need of trainagulation in mass media research.
Course Material
- Week 2: Scientific Method
- Week 3: Basic Concepts
- Week 4: Types of Research
- Week 5 : Types of Research
- Week 6: Research Methodologies
- week 7: Qualitative Research
- Week 8: sampling
- week 9: Measurement
- Week 10: Scales
- Week 11: Research Process
- Week 12: Research Process
- Week 13: Methods of Data Collection
- Week 14: Survey
- Week 15: Questionnaire Construction
- Week 1: Development of Mass Media Research
- Week 16: Ethics in Social Science Research
- Chapters 16
- Department Communication and Media Studies
- Teacher
Noman Yaser Qureshi
