Week 6: Research Methodologies

Qualitative and Quantitaive research methodologies cover major premise of the field of mass media research. This lesson is designed to give a basic understanding of these two major methodologies with a focus on quantitaive research methodology  including the basic concept and definitions, Characteristics of  quantitaive research, methods of data collection in quantitaive research and its use and importance.

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fundamentals-of-survey-research-methodology.pdf (0.33 MB )

research-design-in-qualitativequantitative-mixed-methods.pdf (0.34 MB )