Week 3: Basic Concepts
Before conductiong research on any topic, the studentsneed to uderstand fundamental terms and concepts related to the broad field of research. In this lessson, students will be guided about the basic Concepts of Mass Media Research including Construct, Concept, Variable, Unit of Analysis, Hypothesis, Conceptualization, and operationalization. The aim of this lesson is to develop an acquaintance of teh students with all the major terms to be confronted in the later part of research methodology course.
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Course Material
- Week 2: Scientific Method
- Week 3: Basic Concepts
- Week 4: Types of Research
- Week 5 : Types of Research
- Week 6: Research Methodologies
- week 7: Qualitative Research
- Week 8: sampling
- week 9: Measurement
- Week 10: Scales
- Week 11: Research Process
- Week 12: Research Process
- Week 13: Methods of Data Collection
- Week 14: Survey
- Week 15: Questionnaire Construction
- Week 1: Development of Mass Media Research
- Week 16: Ethics in Social Science Research
- Chapters 16
- Department Communication and Media Studies
- Teacher
Noman Yaser Qureshi
