Week 3: Basic Concepts
Before conductiong research on any topic, the studentsneed to uderstand fundamental terms and concepts related to the broad field of research. In this lessson, students will be guided about the basic Concepts of Mass Media Research including Construct, Concept, Variable, Unit of Analysis, Hypothesis, Conceptualization, and operationalization. The aim of this lesson is to develop an acquaintance of teh students with all the major terms to be confronted in the later part of research methodology course.