Week 2: Scientific Method

Scientific research is an organized, objective, controlled, qualitative or quantitative empirical analysis of one or more variables. The scientific method is a process for experimentation that is used to explore observations and answer questions.  Scientific methods have two major aspects one that deals with the methods employed and other with the results achieved.This lesson is focused on developing an understanding of  characteristics of Scientific  research methods, the use of scientific methods in media research,and their Importance.