Week 1: Development of Mass Media Research
It has always a fascinating area of research to document the effects of every mass media technology of its time. Like today, every new media technology brought alongwith it fears and concerns of certain quarters despite lot of benefits. The use of research in the firld of mass media tarted in the 20th century. However, since long, the field was dominated by Sociologists, Psychologists, Social Psychologists and political scientists. It was beacuse, the academic field of journalism and mass media took a start in American universitiesc in 1930's. This lesson will trace down the development of research in the field of mass media starting from measuring the effects of motion pictures on the youngstrer; use of radio for propaganda during WW I and WW II; use and effects of TV; and last but not the least to the modern day global media.
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- Week 2: Scientific Method
- Week 3: Basic Concepts
- Week 4: Types of Research
- Week 5 : Types of Research
- Week 6: Research Methodologies
- week 7: Qualitative Research
- Week 8: sampling
- week 9: Measurement
- Week 10: Scales
- Week 11: Research Process
- Week 12: Research Process
- Week 13: Methods of Data Collection
- Week 14: Survey
- Week 15: Questionnaire Construction
- Week 1: Development of Mass Media Research
- Week 16: Ethics in Social Science Research
- Chapters 16
- Department Communication and Media Studies
- Teacher
Noman Yaser Qureshi
