Week-14: Difference between communication and development communication
Mass communication or MassCom is about creating and exchanging information to a medium to large, anonymous, varying population through the use of mass media - advertising, broadcasting, journalism, or public relations. Information comes from a single source transmitted to the masses or wide range of people.
Development communication is about the application of the science of human communication in nation-building. At its heart is the participatory approach wherein stakeholder analysis - analysis on behavior, intentions, interrelations, interests of stakeholders - is used from the planning to the implementation of customized development agenda.
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Course Material
- week 1: Introduction of development
- Week-3: Development communication and development journalism
- Week-4: Criticism on Dominant paradigm of development and emergence of alternative paradigm
- Week-5: Concept of Development support communication
- Week- 6: Models of development communication
- Week-8: Sustainable Development Goals
- Week-9: Diffusion of Innovation Theory
- Week- 10: Case studies of diffusion of innovation
- Week-11: Concept of Development support communication campaign
- Week-12: Planning and evaluating a campaign
- Week-13: Methods and selecting media for campaign
- Week-14: Difference between communication and development communication
- Week-15: Issues of development communication
- Week- 16: Development support communication campaigns in Pakistan
- Week-2 : Indicators of development
- Week-7: Development support communication and social change
- Chapters 16
- Department Communication and Media Studies
- Teacher
Muhammad Raza Majid
