Week-12: Planning and evaluating a campaign
Planning is to supposed to be a requirement of any programmers in case of development support communication and community participation; appropriate planning is the primary step for the achieving the goals. Aimed of DSC is focusing attention on a particular problem and its solution over. Development communication, planning is a deliberate, systematic and continuous effort to organize human activity for the efficient use of communication resources and for the realization of communication.
Course Material
- week 1: Introduction of development
- Week-3: Development communication and development journalism
- Week-4: Criticism on Dominant paradigm of development and emergence of alternative paradigm
- Week-5: Concept of Development support communication
- Week- 6: Models of development communication
- Week-8: Sustainable Development Goals
- Week-9: Diffusion of Innovation Theory
- Week- 10: Case studies of diffusion of innovation
- Week-11: Concept of Development support communication campaign
- Week-12: Planning and evaluating a campaign
- Week-13: Methods and selecting media for campaign
- Week-14: Difference between communication and development communication
- Week-15: Issues of development communication
- Week- 16: Development support communication campaigns in Pakistan
- Week-2 : Indicators of development
- Week-7: Development support communication and social change
- Chapters 16
- Department Communication and Media Studies
- Teacher
Muhammad Raza Majid
