Week- 10: Case studies of diffusion of innovation
The status of diffusion research today is impressive. During the 1960s and 1970s, the results of diffusion research have been incorporated in basic textbooks in social psychology, communication, public relations, advertising, marketing, consumer behavior, rural sociology, and other fields. Both practitioners (like change agents) and theoreticians have come to regard the diffusion of innovations as a useful field of social science knowledge
This research constituted an analysis of the conditions and processes under which an important technical innovation, hybrid corn, was adopted in two prosperous agricultural communities in Iowa. The development and diffusion of hybrid corn is already an impressive in the history of scientific agriculture. Emerging from the experimental stages about 1927, this new seed was in practically universal use among Iowa farmers a little over 10 years later. Compared with many other scientifically approved practices its acceptance has been extremely rapid and complete
- week 1: Introduction of development
- Week-3: Development communication and development journalism
- Week-4: Criticism on Dominant paradigm of development and emergence of alternative paradigm
- Week-5: Concept of Development support communication
- Week- 6: Models of development communication
- Week-8: Sustainable Development Goals
- Week-9: Diffusion of Innovation Theory
- Week- 10: Case studies of diffusion of innovation
- Week-11: Concept of Development support communication campaign
- Week-12: Planning and evaluating a campaign
- Week-13: Methods and selecting media for campaign
- Week-14: Difference between communication and development communication
- Week-15: Issues of development communication
- Week- 16: Development support communication campaigns in Pakistan
- Week-2 : Indicators of development
- Week-7: Development support communication and social change
- Chapters 16
- Department Communication and Media Studies
- Teacher
Muhammad Raza Majid
