Week-3: Development communication and development journalism

Originally the term Development Communication (DC) was used by the Western writers like Daniel Lerner, Lucian Pye and Wilbur Schramm. After the destruction brought about by the Second World War, there a question was raised for the development in the Western Countries. Poverty and economic crisis in the third world countries, Lack of science, technology, technical sufficiency in third world countries and Unavailability of investment facilities and lack of saving due to poverty, at that time in third world countries, grounded the idea that if western countries want to develop themselves, it is necessary that the third world countries should also be given facilities to develop, so they no longer suffer from economic crisis. Thus concept of development communication (DC) arose within the framework of the contribution that communication and the media made to development in the countries of the Third World.

Download Files

development-communication.pptx (0.05 MB )

developmentcommsourcebook.pdf (2.16 MB )