Week-13: Methods and selecting media for campaign
Although interpersonal communication is the mail tool of dsc. However, interpersonal or face to face mmunication can not reach every one who wants and needs information. So mass media methods such as radio, Tv, Newspaper etc. are used to rech large number of people quickly. The selection of media for a given campaign requires a deep and rich understanding of the media options available.
Course Material
- week 1: Introduction of development
- Week-3: Development communication and development journalism
- Week-4: Criticism on Dominant paradigm of development and emergence of alternative paradigm
- Week-5: Concept of Development support communication
- Week- 6: Models of development communication
- Week-8: Sustainable Development Goals
- Week-9: Diffusion of Innovation Theory
- Week- 10: Case studies of diffusion of innovation
- Week-11: Concept of Development support communication campaign
- Week-12: Planning and evaluating a campaign
- Week-13: Methods and selecting media for campaign
- Week-14: Difference between communication and development communication
- Week-15: Issues of development communication
- Week- 16: Development support communication campaigns in Pakistan
- Week-2 : Indicators of development
- Week-7: Development support communication and social change
- Chapters 16
- Department Communication and Media Studies
- Teacher
Muhammad Raza Majid
