week 1: Introduction of development
development is the process through which a society is expected to achive certain socio-economic, political, cultural and other goals. A multitude of meanings is attached to the idea of development; the term is complex. It is a bout building active and sustainable communities based on social justice and mutual respect. It is about changing power structures to reduce barriers that prevent people from participating in the issues that affect their lives.
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Course Material
- week 1: Introduction of development
- Week-3: Development communication and development journalism
- Week-4: Criticism on Dominant paradigm of development and emergence of alternative paradigm
- Week-5: Concept of Development support communication
- Week- 6: Models of development communication
- Week-8: Sustainable Development Goals
- Week-9: Diffusion of Innovation Theory
- Week- 10: Case studies of diffusion of innovation
- Week-11: Concept of Development support communication campaign
- Week-12: Planning and evaluating a campaign
- Week-13: Methods and selecting media for campaign
- Week-14: Difference between communication and development communication
- Week-15: Issues of development communication
- Week- 16: Development support communication campaigns in Pakistan
- Week-2 : Indicators of development
- Week-7: Development support communication and social change
- Chapters 16
- Department Communication and Media Studies
- Teacher
Muhammad Raza Majid
