Week-11: Concept of Development support communication campaign

Development campaigns exist within the context of other development efforts. There are two broad categories of communication activities used for social change: communication channel enhancement and information provision. Channel enhancement, or communication infrastructure development, includes (1) increased availability of communication technologies, (2) improving education and socialization of people in knowledge and communication skills, and (3) organizing networks of people and improving or creating new organizations to increase information flows.

Download Files

planning-of-dsc.docx (0.02 MB )

concept-of-dsc-campaign.pptx (0.71 MB )