Marketing mix Place

PLACE:

Location analysis:

It is important to carry out a detailed analysis of the site where the organization will be cited.

(a)        Trading area 

  1. Retail site:                  
    • Security issues
    • Ease of access, parking space, facilities for staff and customers
    • Traffic flow and count: Human and vehicles

Adequate planning of

  1. Merchandizing,
  2. Layout
  3. Design

to ensure effective and efficient  use of the available floor and shelf space to adequately