![](https://lms.su.edu.pk/storage/uploads/1588609171-marketing-concepts.jpg)
Marketing Concepts
Marketing Concepts:
- Production Concept
- Product concept
- Selling concept
- Marketing concept
- Societal marketing concept
Marketing concept is based on:
- Identifying the needs of consumers
- Alerting consumers to the unique benefits of the products in satisfying those needs
- Providing products which will satisfy the needs.