Marketing Mix Promotion

What is promotion

  • Component of the marketing mix which deals with the total marketing communication programme of an organization
  • Promotion is intended to stimulate sales through disseminating information to potential buyers.
  • Although, promotion is the primary communication activity, the entire marketing mix (Products, Price and Place) must be co-ordinated for greatest impact.

The four major Promotional tools include:

  1. Advertising: 
  2. Public relations:
  3. Personal selling
  4. Sales promotion: 

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promotion.pdf (0.38 MB )