Introduction of Marketing management in Pharmacy Practice
Marketing management in Pharmacy Practice
- Marketing has been defined as a social and managerial process through which individuals and groups satisfy their needs by producing and exchanging products and services (Kotler and Gardner 1990)
- Marketing is a social process because it involves interactions between buyers and sellers who gather to exchange things of value with a view to satisfying each other needs.
Course Material
- Introduction of Marketing management in Pharmacy Practice
- Marketing Concepts
- Marketing Planning
- Marketing mix Product mix strategies
- Marketing Mix Pricing
- Marketing Mix Promotion
- Marketing mix Place
- Community Pharmacy Practice
- Week 9: MID term
- Organization of community pharmacy
- Independent community Pharmacy ownership
- Independent-community-pharmacy-ownership
- Purchasing an established Pharmacy
- Business structure of the Pharmacy
- Types of Corporations
- Current Issues facing independent pharmacy practice
- Current opportunities facing independent Pharmacy Practice
- Chapters 17
- Department College of Pharmacy
- Teacher
Ms. Mamoona Dar
