Marketing Mix Pricing

PRICE:

  • Price is a major influence on the consumer decision to buy a product.

PRICING METHODS

  1. Cost-oriented method:
  • Cost plus pricing (Mark-up):
  • Professional fee:

Demand-oriented method:

  1. Psychological Pricing
  2. Penetration Pricing
  3.  Skimming
  4. Sliding down the demand curve

Competitor oriented methods:

  1. Customary Pricing:
  2. Leader or Bait Pricing: 
  3. Sealed Bid Pricing:
  4. Non-Price Competition: