Marketing mix Product mix strategies
Marketing Mix Strategies:
This is the blend of strategies selected to support the marketing objectives in the following areas:
- Product / Service: Breadth, Depth, Compatibility
- Price: Cost-oriented, Demand-oriented, Competition-oriented
- Place: Distribution channel, Merchandising, Location, Layout, Design
- Promotion: Advertising, Publicity, Personal selling, promotion
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Course Material
- Introduction of Marketing management in Pharmacy Practice
- Marketing Concepts
- Marketing Planning
- Marketing mix Product mix strategies
- Marketing Mix Pricing
- Marketing Mix Promotion
- Marketing mix Place
- Community Pharmacy Practice
- Week 9: MID term
- Organization of community pharmacy
- Independent community Pharmacy ownership
- Independent-community-pharmacy-ownership
- Purchasing an established Pharmacy
- Business structure of the Pharmacy
- Types of Corporations
- Current Issues facing independent pharmacy practice
- Current opportunities facing independent Pharmacy Practice
- Chapters 17
- Department College of Pharmacy
- Teacher
Ms. Mamoona Dar
