![](https://lms.su.edu.pk/storage/uploads/1588830416-the-marketing-mix1.jpg)
Marketing mix Product mix strategies
Marketing Mix Strategies:
This is the blend of strategies selected to support the marketing objectives in the following areas:
- Product / Service: Breadth, Depth, Compatibility
- Price: Cost-oriented, Demand-oriented, Competition-oriented
- Place: Distribution channel, Merchandising, Location, Layout, Design
- Promotion: Advertising, Publicity, Personal selling, promotion