Marketing Planning

Marketing planning

  1. The first stage in the marketing planning process is to decide on the marketing concept or philosophy to adopt within the organization.
  2. This is followed by the development of a marketing plan.

       Planning which is essentially made up of two management functions:

  1. Strategic planning
  2. Operational planning

Market opportunity analysis:

  • Unmet needs in the target market
  • Customers profile
  • Industry and competitors analysis: SWOT
  • Segmentation of the target market:

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