Course Title:  Development Support Communication  ( Regular+SS)       Spring 2020

Course Code: MCOM 6209                                                 Credit Hours: 3

Instructor: Muhammad Raza Majid                                    Email: [email protected]

DESCRIPTIONS & OBJECTIVES

This course provides an overview of the important phenomenon of Development Communication. In general, the course will interpret and analyze the role of mass media in highlighting social development in the society.  The purpose of this course is to provide the concept of development support communication, its beginning, features and emerging trends. Communication for development support is a new academic and professional for addressing human concerns in development, such as local participation, integration and capacity building in society. This course identifies how Advertising ,Television ,Radio, Newspaper ,Magazine and Public relations effect ethnicity culture and alternative life style of ruler population and developing nations . It examines attitude, trends and perceptions which help to shape mass communication messages. The course explains how communication brings development and social change in a society. This can be better explained by enabling the students to develop development support communication campaign.

LEARNING OUTCOMES

To understand the basic concepts of development, development communication, Development Journalism and development support communication.

To understand the Models of development communication, Development support communication and social change,

To understand the Treatment of content, Role and advocacy of development communication, Tools/agents of Development support communication, and planning a Development support communication campaign.

Suggested Readings 

• Heeks, R.  (2017). Information and communication Technology for Development (1st ed.). Uk, Abingdon: Routledge.
• Malkote, S. (2014). Communication for development: Theory and practice for Empowerment and Social Justice (3rd Edition). SAGE publication Pvt. Ltd.
• Okaka, w. (2012). Designing Public awareness Communication Campaign: Environmental public Awareness Evaluation research. Lap Research. Lap lambert Academic Publishing.
• Wobwire, J. (2012). Community participation in Designing and Implementation: A case of selected health communication campaigns in Nambale town, Kenya. Lab Lambert Academic publishing.
• Prabhaker, N. (2003) “Development Dynamics of Media & Communication”., Ajay Verma Publisher.
• AIOU, s (2002), Reader on development support Communication”, department of mass communication AIOU Islamabad.
• Wilcox et al. (1989) “Public Relation: Strategies & Tactics”

CONTENTS

• concept of development communication 
• Development journalism and development support communication                                                       
• Development support communication and social change
• Models of development support communication
• Concept, levels and sources of change
• Factors and obstacles of change
• Role of advocacy and social mobilization in DSC
• Concept of diffusion of innovation
• Planning of a DSC campaign
• Advantages and techniques of campaign
• Media/agents/tools for DSC campaign
• Using print media for DSC campaign
•  Challenges of development communication in Pakistan

Time table 

Day                   REGULAR                          SELF-SUPPORT

Monday :          08:00-09:30 am                    12:30- 02: 00 pm 

Teusday:          08:00-09:30 am                    12:30- 02: 00 pm

Pre-requisite

Students should have basic knowledge of development support communication and how it contributes in development of society.

Important Dates

Start Date 02-03-2020                                                                        End Date: 18-06-2020

1st Assignment             week 05                                               2nd Assignment     Week 13

ASSESSMENT CRITERIA

Sessional:

• Presentation: 10
• Attendance: 5
• Assignment: 5 

Mid-Term: 30

Final exam: 50

RULES AND REGULATIONS

• 80 % class attendance is a must.
• Assignments would not be accepted after the due date.
• Originality of work would be ensured in case of assignments.
• Group presentations, group members have to divide the sub-topics in consultation with the teacher.