OBJECTIVES

This course aims to introduce students to the advance concepts of Public relations and significance of persuasive writing, planning, and strategies in the field of Public Relations. The content of the course is divided into two parts: theoretical and practical. In theoretical part, students will understand the diverse concepts related to the field of public relations, the principle role of research, counseling, and communication in public relations activities. Through case studies, students would be taught the primary strategic functions of developing and maintaining relations with employees, media, government, community, customers, investors and stakeholders. It aims to make students adept in both theoretical and practical aspects of contemporary public relations practices.

LEARNING OUTCOMES

1. To develop strategic planning, thinking, and designing in PR 

2. Students would learn how to design and produce written, spoken and visual tools in public relations practice.

3. To develop ability to write effectively for different audiences and genres within the public relations workplace.

4. To produce an effective range of public relations materials for brand image and reputation as well as crisis management.

READINGS

1. Martinelli, D. K. (n.d.). Specialized Writing in Public Relations. San Jose State University.

2. Moss, D., & DeSanto, B. (Eds.). (2002). public Relations Cases: International Perspectives. New York and London: Routledge.

3. Newsom, D., & Haynes, J. (2008). Public Relations Writing: Form & Style (Eighth ed.). Belmont: Thomson Wadsworth.

4. Oliver, S. (2010). Public Relations Strategy, Third Edition. London: Kogan Page Limited.

CONTENTS

Basic Concepts of Public Relations:

• Goals, Objectives, Functions, Scope, Types of publics and Difference of Public Relations with advertising and Propaganda

Detailed Process of Public Relations:

• Research in Public Relations
•  Planning in Public Relations
•  Implementation and Communication,
• Evaluation.

Tactics of PR

Public Opinion

• Persuasion
• Crisis Communication
• Propaganda

Ethical Consideration of PRO

• Personal ethics and qualities
• Professional Ethics and Qualities

International Public Relations/Global Public Relations

PR in various organizations

Press releases and other tools 

Models of Public Relations by Hunt and James Grunig:

• The press agentry/ publicity model
• The public information model
• The two– way asymmetrical model
• The two–way symmetrical model.

SCHEDULE

EVALUATION CRITERIA

Sessional (attendance + presentations + assignments + participations):          20      

Mid-term exam:                                                                                               30

Final exam:                                                                                                      50

RULES

Following are the rules and regulations that students have to abide by:

1. 75% class attendance is compulsory to sit in final exam.
2. Class timing should be strictly followed.
3. Tasks assigned regarding project must be covered in the given time.

IMPORTANT DATES

Start Date: January 13, 2020

End Dtae: May 08, 2020

Tasks: Week 15 

CLASSES

This course is taught to MA-IV (Regular)