OBJECTIVES

This course aims to provide an opportunity to the students to design and develop Public Relation tactics and strategies for an organization.  Students would be practically applying their theoretical knowledge in the form of Public Relation campaign for a specific organization. Students would be applying the Public Relation process to develop an effective campaign. To identify of the purpose for conducting a PR campaign for the particular organization, they have to conduct research and SWOT analysis. The have to analyze the image of the selected organization in the eyes of targeted public. According to the results of the research, students have to develop and launch full fledge Public Relation campaign.  They would have to design and produce Public relation tools across the genres.

LEARNING OUTCOMES

1. To understand how to develop PR campaign in the future for any organization or institution.

2. To manage campaign, dealing with the client, and finding solutions to the isssues.

3. To deaign various tools for the campaign and apply strategies practically in the field in order to develop clear understanding of the course.

READINGS

1.  Public Relation Strategies and Tactics by Dennis L. Wilcox

2.  Introduction to Public Relations Campaigns, by Mark Sheehan

3. Strategic Public Relations Management Planning and Managing Effective Communication Programs, Second Edition, by Erica Weintraub Austin, Bruce E. Pinkleton

CONTENTS

1. Chapter 1 (Description)

2. Chapter 1 (Submission)

3. Chapter 2 (Description)

4. Chapter 2 (Submission)

5. Chapter 3 (Description)

6. Chapter 3 (Submission)

7. Chapter 4 (Description)

8. Chapter 4 (Submission)

9. Chapter 5 (Description)

10. Chapter 5 (Submission)

11. Chapter 6 (Description)

12. Chapter 6 (Submission)

13. Chapter 7 (Description)

14. Chapter 7 (Submission)

15. Annexure (Description)

16. Annexure (Submission)

SCHEDULE

This course is taught to MA-IV (Regular)