This course is based on history and development of mass media in the sub-continent and in the world. The course is also based on different important topics of media like feminism, violence and effects of violence. This course highlights the term globalization its impact on the world positive and negative effects.

OBJECTIVES

• Students will be able to know about the development of media in the sub-continent;
• Students will be able to know the growth of telegraph and effects of Globalization and issues like feminism, media, media violence and its effects;
• Students will be able to know about the media coverage techniques, media and war on terrorism, media and internet.

LEARNING OUTCOMES

• Students will have knowledge about the history and development of media in the sub-continent;
• Students will have full understanding of the subject;
• Students will have knowledge about different issues like feminism, violence and effects of media violence.
• Students will have the brief knowledge about the media coverage in war against terrorism and the use of internet technology in media.

READINGS

1. Dominick (2010). The Dynamics of Mass Communication in Transition: Lahore: Allied Book Company. PP. 1-76
2. Erik Barnouw, et al. (Eds), International Encyclopedia of Communication. (1990), New York: Oxford University Press. (on the topics of Language, Communication and Mass Media, see vol. 1, PP. 61-90, PP. 198-208, PP 246-252 and PP-316-161).
3. James Curran, et al. (1997), Mass Media and Society. Rawalpindi: Farhan Raza Printers

CONTENTS

1. Origin of Press, radio and TV

2. Cultural Globalization

3. Global Media Marketplace 

4. Free Flow of Information

5. New World Information and Communication Order (NWICO)

6. Contemporary Social Issues

7. Hegemony

8. News Corporations in Pakistan

9. Media coverage Satellite and its user cable TV

10. ICTs and Digital divide Media and internet

11. Rationalization and localization in Media

12. Media and terrorism

13. Feminism & Media 

14. Media violence and effect

15. Social Media

16. Video Games

SCHEDULE

TIMINGS

BS-II (Regular): Monday and Tuesday (11am to 12:30pm)

BS-II (SS): Monday and Tuesday (2pm to 3:30pm)

ASSESSMENT CRITERIA

Sessional:        20

Mid                 30

Final exam:      50

RULES

Following are the rules and regulations that students have to abide by:

1. 75% class attendance is compulsory to sit in final exam.
2. Class timing should be strictly followed.
3. Tasks assigned regarding project must be covered in the given time.

IMPORTANT DATES

Start Date: 15 March, 2021

CLASSES

This course is taught to BS-II (Regular & Self-Support)