This course provides an overview of the important phenomena of Development Communication, in general. The course will interpret and analyze the role of mass media in highlighting social development in society. After studying this course, students will be able to have a better insight in Development Communication and will analyze the nature and treatment of media contents on development issues.

OBJECTIVES

• Students will be able to know about the development done through communication;
• Students will be able to know how development takes place in under-developed, developing and developed countries;
• Students will be able to know the strategies and tactics to bring change and development.

LEARNING OUTCOMES

• Students will have command to design a development campaign at local, natonal or international level
• Students will have full understanding of strategies to be used in urban and rural setting
• Students will know how and where development communication and development support communication are needed

READINGS

1. “Development Dynamics of Media & Communication”, by Naval Prabhakar, Ajay Verma Publisher, 2003.
2. AIOU, s2002, Reader on development Support Communication”,department of mass communication AIOU Islamabad..
3. “Publlic Relations: Strategies & Tactics”, by Wilcox, Dennis L., Ault, Philip H. and Agee, Warren K., New York, Harper Collins,1989.

CONTENTS

1. Basic Concept of Development
2. Development Communication
3. Development Support Communication
4. Development Journalism
5. Factors for Successful DSC and strategies for change
6. Sources of Change
7. Levels and Factors of Change
8. Obstacles to Change and Reducing Resistance to Change
9. Model of Development Communication
10. Model of Development Support Communication
11. Diffusion of Innovation Theory
12. Mass Media for DSC
13. Advantages and Techniques of Campaign
14. phases of Campaign
15. Sustainable Development Goals and Millennium Development Goals
16. Challenges of Development Communication

SCHEDULE

TIMINGS

MA-II: Monday to Wednessday (9:30am to 10:30am)

ASSESSMENT CRITERIA

Sessional:        20

Mid                 30

Final exam:      50

RULES

Following are the rules and regulations that students have to abide by:

1. 75% class attendance is compulsory to sit in final exam.
2. Class timing should be strictly followed.
3. Tasks assigned regarding project must be covered in the given time.

IMPORTANT DATES

Start Date: 15 March, 2021

CLASSES

This course is taught to MA-II.