Week 1: Basic Concepts of Public Relations
Basic Concepts of PR
Goals, Objectives, Functions, Scope, Types of publics and Difference of Public Relations with advertising and Propaganda will be focused in this lecture.
NOTE: The book attached in this file is used as a guideline. Chapter 1 of the book clearly explains the basic concepts of PR.
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Course Material
- Week 1: Basic Concepts of Public Relations
- Week 2: Process of Public Relations
- Week 3: Tactics of PR
- Week 4: Public Opinion
- Week 5: Crisis Communication
- Week 6: Propaganda
- Week 7: Ethical Consideration of PRO
- Week 8: Global Public Relations (or International PR)
- Week 9: PR in various organization (Sindh Government)
- Week 10: PR in various organization (Balochistan Government)
- Week 11: PR in various organization (Punjab Government)
- Week 12: PR in various organization (KPK Government)
- Week 13: PR in various organization (Ministry of Information)
- Week 14: PR in various organization (ISPR)
- Week 15: PR Practice
- Week 16: Models of PR
- Chapters 16
- Department Communication and Media Studies
- Teacher
Zowaina Azhar
