Week 3: Tactics of PR
Tactics of PR
It includes the various types of media which help as a tool for promoting the messages related to Public relations. This contains the scope and role of social media, print media, electronic media, interactive media and digital media.
NOTE: The book attached in "Basic Concepts of PR" is used as a guideline for all the lectures. Part 4 of the book clearly explains how different media serve as a tool of PR.
Course Material
- Week 1: Basic Concepts of Public Relations
- Week 2: Process of Public Relations
- Week 3: Tactics of PR
- Week 4: Public Opinion
- Week 5: Crisis Communication
- Week 6: Propaganda
- Week 7: Ethical Consideration of PRO
- Week 8: Global Public Relations (or International PR)
- Week 9: PR in various organization (Sindh Government)
- Week 10: PR in various organization (Balochistan Government)
- Week 11: PR in various organization (Punjab Government)
- Week 12: PR in various organization (KPK Government)
- Week 13: PR in various organization (Ministry of Information)
- Week 14: PR in various organization (ISPR)
- Week 15: PR Practice
- Week 16: Models of PR
- Chapters 16
- Department Communication and Media Studies
- Teacher
Zowaina Azhar
