Week 5: Chapter 3 (Description)

Chapter 3

Student should explain that what media is and what are its various types according to the organization. Significance of media should also be well-explained. Furthermore, how organization develops relations with media should also be focused. Lastly, importance of media relations should be highlighted along with creating a table that highlights that which media is used, for what type of audience, for which place etc.

NOTE: The document attached for each chapter is same. It includes a complete outline of contents to be covered in each chapter.

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