Week 3: Chapter 2 (Description)

Chapter 2

The second chapter should define the basic concept of PR. Importance of PR should also be written that why PR is needed for an organization. Relevant publics of the organization should also be defined. Lastly, functions of PR that the organization performs, should also be briefly explained. 

NOTE: The document attached for each chapter is same. It includes a complete outline of contents to be covered in each chapter.