David Berlo's Model of Communication (Strength and Weeknesses)

David Berlo’s Model of Communication

David Berlo’s model of communication has four major parts: source (S), message (M), channel (C) and receiver (R). It is conceived as a linear model. This model is otherwise called SMCR model denoting each element

 

 

 

 

 

 

 

 

 

Unlike other models SMCR model elaborates the sub sects of major components indicating the influence of external factors like culture, language, text and social system and sensory organs on communication process.

 Berlo’s model has the following demerits:

a. No feedback / don’t know about the effect

b. Does not mention barriers to communication

c. No room for noise

d. Complex model

e. It is a linear model of communication

f. Needs people to be on same level for communication to occur but not true in real life

g. Main drawback of the model is that the model omits the usage of sixth sense as a channel which is actually a gift to the human beings (thinking, understanding, analyzing etc).

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