Dance;s Helical Model and HUB Model of Mass Communication

Dance’s Helical Model of Communication

The Helical Model of communication was proposed by Frank Dance in 1967. A helix is nothing but a smooth curve just like a spring which if goes upwards also comes downwards. Dance thought of communication process similar to helix. Dance's model emphasized the complexity of communication. He was interested in the evolutionary nature of the process of communication. According to him, once communication started, it develops gradually according to time. This model disagrees with the traditional concepts of linearity and circularity in communication and stresses the helical spiral nature of the process.  According to Dance, earlier communication helps widen the nature and context of further communication. To him, communication has a very simple beginning and it widens as time and context permit.

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