Advertising and Media, Impacts
Course Material
- What is Communication, Introduction, Meaning, Importance, Mass Communication and it's types
- Elements of Communication, Noise, It's types, Characteristics of Communication
- Classification on the basis of methods, Verbal and Non Verbal, Advantages and Disadvantages
- Classifications on the basis of Levels, Intraperosnal, Interpersonal, Group, Public and Mass Communication
- Definitions of Mass, Mass media, Components of Mass, Mass Communication Process And Characteristics
- Communication Barriers, How to Overcome them
- Define Models, Characteristics, Aristotle Model of Communication and Lasswell Model of Communiation
- Osgood Model of Communication, Strength and Weaknesses
- David Berlo's Model of Communication (Strength and Weeknesses)
- Shannon and Weaver Model of Communication, Components Explanation
- Dance;s Helical Model and HUB Model of Mass Communication
- Types of Mass Media, Print, Electronic and New Media (Overview)
- Functions of Mass Media, Information, Education, Entertainment, Persuation
- Print Media, Historical and cultural context of Mass Communication
- Emergence of Print Media Around the World
- Newspaper, Characteristics, Functions
- Characteristics, Content and Types of Newspapers
- Magazines, Development and it's Characteristics, Role of Scope of Magazines
- Books (Introduction) Types and Contents of Magazines (Previous)
- Books, Background, Characteristics, Scope and it;s Types
- Effects of Print media on Society
- Broadcast Media, Electronic Media (Background)
- Radio, Background and Development
- Types of Programs, Radio Structure, It's impacts on Society
- Television, it's background and Developments
- TV organization structure, Programs types, Impact of society
- New Media, Background, types and impacts on society
- Public Relations, Introduction, Importance in modern world
- Advertising and Media, Impacts
- Advertising in Print, electronic and new Media, also it's effects
- Globalization of Media
- Media Emergence (From Print to Electronics (Digital)
- Mass Media in Present Age
- Criticism on Media
- Chapters 34
- Department Statistics
- Teacher
Sadia Awan
