Week 11: Diffusion of Innovation Theory
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Course Material
- Week 1: Basic Concept of Development
- Week 2: Development Communication
- Week 3: Development Support Communication
- Week 4: Development Journalism
- Week 5: Factors for Successful DSC and strategies for change
- Week 6: Sources of Change
- Week 7: Levels and Factors of Change
- Week 8: Obstacles to Change and Reducing Resistance to Change
- Week 9: Model of Development Communication
- Week 10: Model of Development Support Communication
- Week 11: Diffusion of Innovation Theory
- Week 12: Mass Media for DSC
- Week 13: Advantages and Techniques of Campaign
- Week 14: Phases of Campaign
- Week 15: Sustainable Development Goals and Millennium Development Goals
- Week 16: Challenges of Development Communication
- Chapters 16
- Department Communication and Media Studies
- Teacher
Zowaina Azhar
