Week 7: Hegemony

Hegemony is the central idea among many by which Antonio Gramsci established a humanistic, neo-Marxist approach to revolutionary change. Instead of subordinating the superstructure of ideas to the force of the economic base, Gramsci empowered the influence of ideas over Marxism's economic determinism. At the core of Gramsci's methodology is the dialectical relationship between hegemony (consent–support) and domination (coercion–force). His primary theoretical concern was how to resolve this contradiction, for in political practice one is always tempered by the other. He tried to reach resolution in part by redefining hegemony.

However, this topic will purely focus on media hegemony.

 

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