Structure of the Magazine (week 2)

Front of the book

This part of the magazine consists of several key pages.

Table of contents – this is always the first page of the magazine. Table of contents can be laid out on one page, two page spread, or on two pages intersected with advertising. Ad pages are almost always on the right.
Advertisers prefer the right hand side of the magazine because is is more visible than the left hand pages.
Table of contents can be designed with or without the images but is is important to distinct the TOC elements so that the reader can understand what is page number, what is the headline of the topic and what is a short description of the topic if you want to include it. Good typographic choice and skill is crucial here.

Impressum – This is the part of the magazine that is usually placed in the front of the book, although some magazines place it at the back of the magazine.
Impressum or masthead is the list of all people that work in the magazine. From the editorial staff to marketing and ad sales people to publishers and key people in the publishing house that is producing the magazine.
The design of this page is pretty straightforward and clean. Magazine masthead (logo) is usually placed at the top of this page.

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