An Overview of Advertisements in Magazines (week 4)

When it comes to magazine advertising, most people think of the large, glossy, national publications full of big brand advertisers. And it may seem like your own business doesn't belong alongside the "big guys," especially if you don't sell your product outside a one-hundred-mile radius--or even outside of your own state. But that's just not the case.

  • What's the magazine's circulation?
  • What are the demographics of the readers?
  • How often is the magazine published?
  • How is it distributed?
  • What are the special sections or themes planned for the year?

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