Introduction:
The basic objective of those subjects is to introduce the marketing concept and how we identify, understand and satisfy the needs of customers and markets. To analyze companies and competitors and to introduce marketing strategy to increase awareness of the strategic and tactical decisions behind today’s top performing brands.
Learning Outcomes:
On completion of this module, students will have acquired the following skills:
1-Be familiar with the basic elements of the marketing mix and to provide a framework to evaluate marketing decisions and initiatives.
Recommended Books:
1. Philp, Kotler and Gary Armstrong : Principle of Marketing, McGraw Hill, Co.(Latest Edition)
2. William J. Stanton: Fundamental of Marketing, Etzel, and Walker McGraw Hill(Latest Edition)
Evaluation System:
Mid Term Exam = 30 Marks
Final Term Exam = 50 Marks
Sessional = 20 Marks (Based on Attendance, Assignments, Quiz, Projects, Class Participation, etc)
Key Dates and Time of class Meeting:
Date (Days): Monday, Tuesday
Time: 09:30AM to 11:00AM
Course Material
- Total Lessons 18
- Department Business Administration
- About Visit Profile
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Teacher
Ch. Abid Bin Shakir
Other Courses by Ch. Abid Bin Shakir
- Operation Management (BMGT-405)
- Advertising Management (BUSB-422)
- Contemporary World (BUSB-5107)
- Introduction to HRM (BUSB-5109)
- Intro. Information & Communication Tec (ICTC-5201)
- Business Mathematics (BUSB-5103)
- Sales Management (BUSB-421)
- Total Quality Management (BMGT-407)
- Calculus (BMAT-302)
- Business Mathematics (BUSB-5105)