Advertising Management (BUSB-422)

Introduction:

Preparing graduates with knowledge, skills and competencies for being able to become a Strategic Planner, a Media Planner, and a Creative Advertising & Marketing Communication profession.

Learning Outcomes:

Students will be able to:

1.    Identify basic advertising terminology.

2.    Explain the application of advertising principles as they relate to the marketing of goods and services for profit and non-profit businesses.

3.    Produce a comprehensive advertising campaign.

4.    Assess the types of media, such as: print, broadcast, interactive and outof- home media.

5.    Outline the relationship between ethics, social responsibility and advertising

Recommended Books:

1.    William F. Arens Title: Contemporary Advertising Publisher: McGraw Hill, Edition: latest

Evaluation System:

Mid Term Exam = 30 Marks

Final Term Exam = 50 Marks

Sessional = 20 Marks (Based on Attendance, Assignments, Quiz, Projects, Class Participation, etc)

Key Dates and Time of class Meeting:

Date (Days): Wednesday, Thursday

Time: 01:00PM to 02:30PM

Course Material

Other Courses by Ch. Abid Bin Shakir