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Principles of Marketing (BMKT-201)
5th Week

5th Week

Marketing Segmentation
Targeting
Positioning for Competitive Advantage
Product and Services strategy

Course Material

1st Week
2nd Week
3rd Week
4th Week
5th Week
6th Week
7th Week
8th Week
9th Week (MID TERM EXAM)
10th Week
11th Week
12th Week
13th Week
14th Week
15th Week
16th Week
17th Week
18th Week (FINAL TERM EXAM)

Chapters 18
Department Business Administration
Teacher Ch. Abid Bin Shakir

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