RAD-5115                                        Graphic Design-II                                                       3 (0+3)

Course Title: Fundamental of Graphic Design

Course Code: RAD-5115 

Credit Hours: 3(0+3)

Visiting Lecturer : Muhammad Arshad Rehmani

Email: [email protected]

This course is designed to familiarize the student with basic principles and fundamentals in visual art and design. This course introduces the terminology necessary to communicate concepts and theories in art and design. Students will develop proficiency in using graphic design/desktop publishing software to create a variety of business publications such as flyers, brochures, newsletters, etc. This course is designed to provide learners with a foundation of desktop publishing terms and concepts and fundamental desktop publishing skills necessary to create effective business publications. After completing the program, students should be able to apply basic design principles to present ideas, information, products, and services in a creative visual manner. Students will have fundamental technical skills, knowledge, and abilities in graphic design. Students will understand the creative process; develop techniques and methods of creative problem-solving. Students will be able to create computer-based projects using Adobe Photoshop and Illustrator software programs. Students will develop basic skills using tools and theory used in the design process.

Contents

1.       Discuss introductory concepts of print and digital publications.

2.       Demonstrate typography concepts

3.       Manage images appropriately (advertisement design, etc.)

4.       Basics of Good Layout (Interdependency between words and visuals)

5.       Introduction to applied projects, how they are originated, executed, and evaluated

6.       Production & finishing skills

7.       Basics of alignment

8.       Idea development and product branding

9.       Desktop publishing

10.   Design applications: adobe creative suite (illustrator, photoshop, indesign and acrobat)

Recommended Texts

1.       Ching, F. D., & Mulville, M. (2014). European building construction illustrated. New York: John Wiley & Sons.

2.       Lupton, E. (2014). Thinking with type: A critical guide for designers, writers, editors, & students. San Francisco: Chronicle Books.

Suggested Readings

1.       Carter, R., Meggs, P. B., & Day, B. (2011). Typographic design: Form and communication. NYC: John Wiley & Sons.

2.       Pannafino, J. (2012). Interdisciplinary interaction design: A visual guide to basic theories, models and ideas for thinking and designing for interactive web design and digital device experiences. Pennsylvania: Assiduous Publishing.

3.       Human, T. E. I. (1992). The Role of Failure in Successful Design. NYC: Vintage.

4.       Frankland, T. W. (1944). The pipe fitter's and pipe welder's handbook. Wisconsin: Bruce Publishing Company

COURSE SCHEDULE

RESEARCH PROJECT

Project: Students will understand theGraphic design techniques used

ASSESSMENT CRITERIA

Sessional: 20

Mid exam: 30

Final exam: 50

RULES AND REGULATIONS

• 75% Attendance will me must.
• Cell Phones should be silent during class.
• Students will bring their laptops in computer lab.