Course Title:  GRAPHIC DESIGN-V                                     

Course Code: BGD-134

Credit Hours: 3(0+3)

Course Objectives:

A more advanced exploration and survey of a variety of methods for presenting art, design, and photography in a professional manner. The development of visual problem-solving graphic design assignments to further enhance the student’s personal portfolios. Students will write their goals, both short and long range, and present them to the instructor. They will also present their current portfolio for a critique in class. Under the guidance of the instructor, the student will prepare individual portfolios suitable for presentation for transfer to another college or art school, presentation to a client or for a job interview.

Student Learning Outcomes

• Create effective print and digital communications,  and user experiences through the application of theories, tools, and best practices in the field.
• Exhibit a thoughtful application of the elements and principles of visual design, color theory, information hierarchy, and typography to successfully communicate narratives, concepts, emotions, and/or identities across a variety of media.
• Demonstrate critical thinking and problem-solving skills for project planning, design, and creation.
• Communicate clearly in visual, verbal, and written forms using techniques appropriate for the intended audience.
• Participate as a team member to make collaborative decisions toward shared objectives with civility, interpersonal skills, and professionalism.
• Explain how design enhances viewer comprehension in extracting meaning from designed elements.
• Interpret the ethical, environmental, legal, or social effects of designed works on the larger global community.

Course Contents:

Advertising Campaign

• Analyze various top advertising campaigns, their purpose, themes and demographics
• Identify and analyze target audiences and demographics
• Create an advertising print campaign of three ads for a specific brand
• Discuss his/her work during a critique and critically evaluate and justify his/her own artistic and vocational practice

Team Learning: Group Advertising Campaign

• Analyze successful advertising campaigns by reviewing top award show winners
• Identify the components of a comprehensive advertising campaign
• Conceptualize, plan and execute a team campaign project
• Create a complete team advertising campaign that addresses all the client’s needs from print, to online and promotional ideas

Self Promotion Stationery/Resume

• Identify key elements to a successful resume
• Design a professional resume and personal stationery suite
• Review writing examples, action verbs for writing an effective resume
• Analyze various Electronic Portfolios
• Create a professional Portfolio for transfer or future job employment

Portfolio and Job Preparation

• Review current professional designer’s samples: print and web based
• Create a professional portfolio of student work for transfer or job employment
• Evaluate their personal portfolios and make revisions when necessary to develop a well-rounded presentation of their artwork
• Create a cd or website portfolio of their artwork as well as a printed one in the pursuit of further education or employment.
• Design a Portfolio Case.

Recommended reading material:

Winning Portfolio for Graphic Designers By Cathi Caldwell

POWERPOINT PRESENTATIONS, HANDOUTS ETC.

STUDIO PRACTICES, POWERPOINT UPLOADED

TEXTBOOKS TO BE USED FOR THE COURSE /ARTIST WORK / VIDEOS

The best graphic design books for your bookshelf:

• Understanding Art Lois Fichner
• Art Craft Design Gills and Macmillan
• Color and Meaning John G rage
• Art and Design Tom Mac Lean Bill Read
• Advertising by Design Robin Landa, Second Edition, 2012
• Logo and branding books
• Typography books
• How to be a graphic designer
• Design theory and history  
• Designer monographs
• Ideas and inspiration

COURSE CONTENT AND SCHEDULE

ASSESSMENT CRITERIA

• Sessional: 20   (PowerPoint Presentations, Survey of Printing industry and Research work)
• Mid exam: 30
• Final exam: 50

RULES AND REGULATIONS

• 75% Attendance will me must.
• Cell Phones should be silent during class.
• Students will bring their laptops in computer lab.