COURSE OUTLINE                                                                                                                                        FALL 2020

 

 

Course Title: Graphic Design-I

Course Code: GRAD-5110 

Credit Hours: 3(0-3)

Visiting Lecturer : Muhammad Arshad Rehmani

Email: [email protected]
                                                                          

Course Description:

This course includes interactive activities and multicultural studio projects representing a wide variety of cultures, artistic styles and art media. This course is designed to enrich the lives of students through discovery and creative problem solving. It provides students with a broader perception of their environment and cultural perspectives. The course was designed around the following key concepts:

 

Learning Outcomes

  • Read, understand and communicate in the language of graphic design.
  • Use technology such as Photoshop, Illustrator, internet browsers, online portfolio websites, etc.
  • Students will learn to demonstrate positive work behavior.
  • Students will learn to solve problems using critical thinking.

 

Outline:

Introduction to the Graphic Design industry

  • History, evolution and future of Graphic Design
  • Identify different industries and career paths for Graphic Design
  • Formats
  • Resolution
  • Raster Vs. Vector
  • CMYK Vs. RGB
  • Production Skills (setup document bleeds, crop marks, registration marks, color bars, etc)

 

Editing Images

  • Ethics
  • Copyright laws

 

Design Applications:

  • Adobe Illustrator
  • Photoshop
  • InDesign
  • In page
  • Corel Draw

 

Recommended Books:

  1.  Ching, Francis D.K. Building Construction Illustrated, Fifth Edition, Wiley, 2014
  1. Petroski, Henry. To Engineer Is Human: The Role of Failure in successful Design , Vintage, 1992
  2. Frankland,  Thomas W. The Pipe Fitter's and Pipe Welder's Handbook, Glencoe; revised edition, 198
  3. Lupton,Ellen. Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students, Princeton Architectural Press; 2nd Revised, Expanded Edition, 2010

 

 

 

COURSE SCHEDULE

 

Week

Topics and Readings

Dates

1.

  1. What is Logo design
  2. Assignment 

02-11-2020

03-11-2020

2.

  1. What is V card Design
  2. Assignment

09-11-2020

10-11-2020

3.

  1. What is Letterhead Design
  2. Assignment

16-11-2020

17-11-2020

4.

       1. What is Evolope Design

       2. Assignment

23-11-2020

24-11-2020

5.

  1. What is Flyer Design
  2. Assignment

30-11-2020

01-12-2020

6.

i. What is Trifold Brochture Design

ii.. Assignment

07-12-2020

08-12-2020

7.

i. What is Standy Design

ii. Assignment

14-12-2020

15-12-2020

8.

i. What is Rollup Design

ii. Assignment

21-12-2020

22-12-2020

9.

i. What is Leaflet Design

ii. Assignment

28-12-2020

29-12-2020

10.

MID TERM  EXAMINATION / PROJECT

04-01-2020

05-01-2020

11.

   1. What is Wobbler Design

    2. Assignment

11-01-2020

12-01-2020

12.

   1. What is Magazine Design

    2. Assignment

 

18-01-2020

19-01-2020

13.

    1. What is Book Cover Design

    2. Assignment

 

25-01-2021

26-01-2021

14.

    1. What is Newspaper Ad Design

    2. Assignment

 

01-02-2021

02-02-2021

15.

    1. What is Corporate Identity Design

    2. Assignment

 

08-02-2021

09-02-2021

16.

   1. What is Key Chain, Pen, Wall Clock Design

    2. Assignment

 

15-02-2021

16-02-2021

17.

     1. What is Poster Design

    2. Assignment

22-02-2021

23-02-2021

18.

FINAL TERM EXAMINATION / PROJECT

01-03-2021

02-03-2021

 

 

RESEARCH PROJECT

Project: Students will understand theGraphic design techniques used

ASSESSMENT CRITERIA

Sessional: 20

Mid exam: 30

Final exam: 50

 

RULES AND REGULATIONS

 

  • 75% Attendance will me must.
  • Cell Phones should be silent during class.
  • Students will bring their laptops in computer lab.