GRAD-5106                                       Basic Design-II                                  3(0-3)

 

Course Description:

The course objective is to familiarize students with design tools and design principles of organization. Students are expected to transfer them into different steps by adding their identical peculiarities. By this way, students can perceive their rights, responsibilities in designing with the problems in a sequence to gain a consciousness about the subject matters, their role in their professional life and create abstract foundations fit to any case. Introducing students to basic design through lecture and class discussion, areas of focus include using basic shapes, letterforms, imagery, colour, and the basic principles of composition. Students develop an eye for visual design through a series of creative assignments that expose them to creative problem solving. Each class concludes with take-home assignments due the following week, when each student presents solutions and participates in peer review critiques. These assignments focus on shape, lines, the principle of less is more, images, typography, and composition.

 

Learning Outcomes

Students who successfully complete this class will be able to

  • Development and understanding of the basic terminology of art and design
  • Development and understanding of good composition principles
  • Development and understanding of technical skills such as simple drawing, painting and cutting skills needed to render well composed 2-dimensional designs
  • Develop good craftsmanship and an outstanding work ethic and the commitment necessary to succeed in achieving the above stated goals and objectives
  • Develop your creative and visual abilities in your practice as a graphic designer
  • Use creative problem solving and research to generate visual ideas
  • Demonstrate your use of design and technical skills for graphic design
  • Articulate an understanding of the contexts of graphic design practices and reflect on your own learning

 

 

Course Outline:

  1. Basic Design Process and Principal
  1. Observation
  2. Brainstorming
  3. Prototyping and Implementation

 

  1. Principles of Two-Dimensional Design

 

3.Psychology of Color and Design

  1. The Psychology of Color in Marketing and Branding
  2. Color trends for men and women

III.Color coordination and conversions

  1. Monochromatic Color Scheme
  2. Complimentary Color Scheme
  3. Triple Color Scheme

 

  1. Introduction to typography
  1. Typography Rules and Terms
  2. Types of Tracking
  3. Kerning
  4. Anatomy of Characters

5.Creative thinking Process

  1. Design and Form
  2. Story Boarding
  3. Design Aesthetics
  4. Types of  page Layout and Compositions
  • Mondrian Layout
  • Circus Layout
  • Multipanel Layout
  • Silhouette Layout
  • Big-Type Layout
  • Alphabet-Inspired Layout

 

Recommended Books:

 

  • Art and visual perception

Author: Rudolf Arnheim

 

  • Form, Function and Design

Author: Paul Jacques Grillo

 

  • Basic Design: The Dynamics of Visual Form

Author: Maurice De Sausmarez

 

 

ASSESSMENT CRITERIA

 

  • Sessional: 20   (PowerPoint Presentations, Survey of Printing industry and Research work)
  • Mid exam: 30
  • Final exam: 50

 

RULES AND REGULATIONS

 

  • 75% Attendance will me must.
  • Cell Phones should be silent during class.
  • Students will bring their laptops in computer lab.

 

Course Material