BGD-124                                           GRAPHIC DESIGN-III                                3 (0-3)

Course Title:   Graphic Design lll                                     

Course Code: BGD-124

Credit Hours: 3(0+3)

Visiting Lecturer: Muhammad Arshad Rehmani

Email: [email protected]

INTRODUCTION TO COURSE

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.

LEARNING OUTCOMES

• Students who successfully complete a degree in Graphic Design will be able to:
• Analyze, synthesize, and utilize design processes and strategy from concept to delivery to creatively solve communication problems.
• Create communication solutions that address audiences and contexts, by recognizing the human factors that determine design decisions.
• Utilize relevant applications of tools and technology in the creation, reproduction, and distribution of visual messages.
• Apply graphic design principles in the ideation, development, and production of visual messages.
• Identify and utilize design history, theory, and criticism from a variety of perspectives, including: art history, communication/information theory, and the social/cultural use of design objects.
• Confidently participate in professional design practice and management within a collaborative work environment.
• Employ best practices and management in the design profession and within a collaborative work environment.

POWERPOINT PRESENTATIONS, HANDOUTS ETC.

STUDIO PRACTICES, POWERPOINT UPLOADED

Course Content:

Introduction to Advertising Design (History and Practices)

• Advertising and Communication Process
• Design Public Service Announcements
• Analyse Cost Effective Solution
• Prepare for Pre-press Job
• Communicating with others
• Duties and Rights at the workplace
• The Organization in Advertising; People, Agency, and Supplier
• Components of Great Advertising and Creative Process
• The Psychological Impact in Print Advertising; use of color and visual
• Print Production Process and Technology
• Campaign Design (Delivering a complete visual package)

Recommended Books:

1. Understanding Art Lois Fichner
2. Art Craft Design Gills and Macmillan
3. Color and Meaning John G rage
4. Art and Design Tom Mac Lean Bill Read
5. Advertising by Design Robin Landa, Second Edition, 2012

COURSE CONTENT AND SCHEDULE

COURSE CONTENT AND SCHEDULE

ASSESSMENT CRITERIA

Sessional: 20   (PowerPoint Presentations, Practical Assignments and Homework)

Mid exam: 30

Final exam: 50

List of assignment

List of assignment

1. Logo Design
2. Stationary Design (V Card, Letterhead, Envelop, Mug, T.Shirt)
3. Trifold Brochure
4. Rollup Design
5. Wobbler
6. Billboard Design
7. Poster Design
8. Newspaper Ad Design
9. Magazine Ad Design
10. Flyer Design
11.  Covid-19 Poster Design
12. Covid-19 Brochure Design

RULES AND REGULATIONS

• 75% Attendance will me must.
• Cell Phones should be silent during class.
• Every student mush have following apparatus for class

• Laptop
• Desktop (PC)