MCOM-7109                                       Digital and Social Media                                            Fall 2020

Course Code: MCOM-6209                                                             Credit Hours: 3

Time Table    Every Friday from 2:30 to 05:30 

Instructor: Abdul Rehman Qaisar             Email: [email protected]

This course takes an in-depth look at the relationship between media and human behavior and examines how people and organizations capitalize on social media, and these people-to-people interactions, to support their communication efforts. Students will get hands-on experience in creating comprehensive social media strategies for their ideas and brands. This course will help to understand the theoretical basis of digital and social media. This course will enable media students to undertake a substantial project led by their passions and interests. The course will help students to improve their practical skills, to develop a deep understanding of the theories and frameworks that underpin and shape networked communications, and to enjoy the space to reflect critically on current and past practice. The rise of the Internet and social media change work, leadership, persuasive and strategic communication and these areas will be explored, evaluated, and critiqued.

LEARNING OUTCOMES

To understand New Media: Emerging Mediums of Information

To understand   Social Media Evolution and Development and also its specific implication

 To understand   history of social media and basics skill

To understand future trends and its techniques and developments  

READINGS

Recommended Texts

1. Fuchs, C. (2017). Social media: A critical introduction (2nd ed.). London: Sage.
2. Lipschultz, J. H. (2018). Social media communication: concepts, practices, data, law and ethics (2nd ed.). NYC: Routledge.

Suggested Readings

1. Mandiberg, M. (2012). The social media reader. NYC: New York University Press.
2. Hjorth, L., & Hinton, S. (2019). Understanding social media (2nd ed.). California: Sage.

Contents

1.       Theoretical understanding of social and digital media

2.       Internet media and globalization: concepts and theories

3.       Technology and culture: debates

4.       Researching social networking sites (SNSs), regulation, gatekeeping and ethics-case studies

5.       Corporate online promotional strategies: advertising and marketing

6.       Public communication campaigns and global humanitarianism

7.       Multiplatform journalism, transnational citizen journalism, grassroots activism and change

8.       Dealing with Social Media, Building a WordPress powered website

9.       Introduction to Search Engine Optimization (SEO), Creating a blog

10.   Learning the language of twitter, Guide to Facebook, Guide to Youtube

11.   Introduction to Google +, Google Analytics

12.   LinkedIn, Email Marketing: creating an email list

13.   Storification, How to bring traffic to your stories, Building your online brand

14.   Ethics of social media

15.   Social media conglomerates

16.   Media and cultural theory

17.   The history and philosophy of media technology

18.   New media

19.   Contemporary digital media developments in the UK, USA and China

20.   Global media and journalism

Pre-requisite

Students should have basic knowledge of Media and increasing influence of social media over traditional media.

Important Dates

Start Date 16-10-2020                                                            End Date 05-02-2021

1st Assignment            week 05                                               2nd Assignment Week 13

ASSESSMENT CRITERIA

Sessional:

Presentation: 10

Attendance: 5

Assignment: 5 

Mid-Term: 30 (Term Paper Based)

Final exam:

Viva Voce                   25 Marks

Mcqs based test           25

RULES AND REGULATIONS

 80 % class attendance is a must.

 Assignments would not be accepted after the due date.

 Originality of work would be ensured in case of assignments.

 In group presentations, group members have to divide the sub-topics in consultation

            with the teacher.